In a bid to promote proper haircare habits among young people, Recare—makers of Nature’s Gentle Touch and one of Nigeria’s leading haircare brands—has launched an awareness programme focused on best practices for maintaining healthy hair, particularly natural hair.
At a training workshop held in Lagos, Chijioke Anaele, Chief Executive Officer, CEO, Natures Gentle Touch Institute, shed light on common hair challenges such as lice infestation. According to her, many young people experience lice due to poor hygiene and close contact with someone who had it.
“Lice is communicable. If you stay near someone who has it, it can easily be transferred,” she noted. “It often occurs due to dirt. We recommend heat for treatment, and products with mint. For relaxed hair, chemical application usually kills the lice, but for natural hair, heat works best. Our dandruff products also help because they contain mint.”
Anaele also explained that hair breakage remains a major concern and can be triggered by ageing, prolonged braiding, the use of rubber bands, and misuse of chemical products.
“As someone ages, hair growth slows down. Women often experience breakage due to childbirth or postpartum changes. Leaving chemicals on the hair for too long causes damage, and rubber bands are not ideal for securing hair,” he cautioned.
To maintain healthy natural hair, she recommended deep conditioning at least every two weeks to restore texture and strength.
On dandruff, Anaele emphasised that although it has no permanent cure, it can be effectively managed with consistent care.
“There’s no absolute cure for dandruff yet. What we do is manage it so it’s no longer visible or embarrassing. Consistency is key,” he added.
Blessing Sunday, Digital Marketing Manager at Natures Gentle Touch Institute, explained that the goal of the workshop was to help young people understand the value of natural hair and how to care for it properly. She described natural hair as a symbol of African identity and pride.
“Today, many young people rely on braids and wigs, but we want them to embrace their natural hair—learn to style it and nurture it proudly as Africans,” she said.
Now in its 18th edition—and the fourth and final session for 2025—the workshop has successfully reached its target audience.
“We’ve been able to encourage the younger generation to appreciate their natural hair in the same way older generations did. This boosts confidence and strengthens cultural pride,” Sunday affirmed.
Participants praised the initiative for its relevance and impact.
Amos Abosede, who previously battled an itchy scalp and dandruff, expressed relief:
“The training has been insightful. My itching stopped after I started using Nature’s Gentle Touch products. I’ll recommend them to anyone—they work.”

Another participant, Anuoluwaposi Bamidele, a student and fashion designer, shared a similar experience:
“I’ve seen real improvement in my hair growth and length. Before now, I didn’t know how to care for my hair and struggled with: dandruff. The training changed everything, and the products have been effectve’



























